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African American ‘Doc McStuffins’ Doll Sets Records

By: Elizabeth A. Harris and Tanzina Vega | nytimes.com

Posted July 26, 2014

“With about $500 million in sales last year, Doc McStuffins merchandise seems to be setting a record as the best-selling toy line based on an African-American character, industry experts say.

“Its blockbuster success reflects, in part, the country’s changing consumer demographics, experts say, with more children from minority backgrounds providing an expanding, less segregated marketplace for shoppers and toymakers.

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